LIFTT UP

The LIFTT Leadership™ Blog

Micro-lessons. Real stories. This is where we go deeper.

From Firehouse to the Big 12 Dugout: The Underdog Coach Who Built Champions

From Firehouse to the Big 12 Dugout: The Underdog Coach Who Built Champions

From Firehouse to the Big 12 Dugout: The Underdog Coach Who Built ChampionsChrissy Allison
Published on: 08/10/2025

From firefighter to elite coach, Justin Lewis turned a lifetime of being underestimated into a powerful system for developing resilient athletes and confident leaders.

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Who Are You Without the Game? Discovering Your Identity Beyond Athletic Performance

Who Are You Without the Game? Discovering Your Identity Beyond Athletic Performance

Who Are You Without the Game? Discovering Your Identity Beyond Athletic PerformanceChrissy Allison
Published on: 21/08/2025

When athletes approach career transitions, things feel different. It's not just about stats and wins—it's about discovering who you are beyond the game. This post explores how your final seasons reveal transferable skills and leadership qualities.

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The EQualizer Case Study: When Leadership Means Bringing Balance to a $438 Billion Crisis

The EQualizer Case Study: When Leadership Means Bringing Balance to a $438 Billion Crisis

The EQualizer Case Study: When Leadership Means Bringing Balance to a $438 Billion CrisisChrissy Allison
Published on: 13/08/2025

LIFTT Leadership Case Study: How EQualizer Leadership bridged political conflict and economic progress to address a $438B workplace crisis.

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“This isn’t your life.
This is a moment in your life.
The way you lead yourself through it?
That’s everything.”

– Eric Thompson

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